Leadership Essay Example | Topics and Well Written Essays - 1000 words - 27

Leadership - Essay Example I was assigned an office and informed that some of them were later to be absorbed in the organization. Therefore, I had to lecture them and erase any negative perception towards teamwork. The first strategy that I used was to create a communication link between them. I made it mandatory for all members to communicate with each other daily. Secondly, I implemented an open office policy whereby each group member would feel free to air any grievances without the use of intermediaries (Kano 87). I also shared my contacts in order for the members to reach me any time they feel like. Through these interventions, the group started working as a unit within the timeframe of two weeks. Through this experience, I felt like as a complete leader. I believe that being accessible to all members of the team was one aspect that enabled me to do well. This is because in many cases team fall out because of poor conflict solving mechanisms. Therefore, implementing an open office policy gave me an opportunity to arrest the situation before it get out of hand. In addition, the team members felt united because their grievances were being addressed effectively. Therefore, even after completing my task, they remained united and majority of them ended up being part-time subordinates of the organization. However, besides being close to the team members, I could have trained them of on the importance of diversity. This is through informing them that diversity in the team is significant in enabling them to tackle various challenges that keep on emerging in the modern market. I could have trained them that with the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of e conomies, the level of competition in the market has increased tremendously (Iqbal 77). Therefore, they can use their diverse skills, experiences, and different ways of

IMC PLAN - PURINA PRO PLAN Assignment Example | Topics and Well Written Essays - 500 words

IMC PLAN - PURINA PRO PLAN - Assignment Example Purina Pro Plan had already run few successful campaigns too in the market, and this drive also has a potential to gain probable customers and can increase sales. Purina Pro Plan is a trustworthy brand from the experts’ point of view and has apparently an image of healthy and nutritious pet food over pet keeper’s mind, providing complete range of cat and dog food. The idea to generate this campaign is that people find difficulties in carrying their pet in flight, a campaign of Purina Pro Plan is offering a two-way fare on International travelling with the validity of 45 days. The company will print two series of code; one in descending order and other one in ascending order. Every pack will have a hidden code. For example: any customer has 67899 and other will have 99876. A person has to post their pet’s picture with his pet food pack, using hashtag #mypurinastarpet and code number. When two people can match their inverse series they can claim with picture and code number to the company and then both pet keepers can have a two-way international ticket for their pet with validity of 45 days. Communication and continuous interaction between the company’s personnel and Purina Pro Plan buyer will increase the visibility of a Brand in the market, it will help to retain brand loyalty and Potential buyers will switch to this Brand. The company is going to run its Advertisements via traditional and nontraditional ways, Internet marketing through social media ads, direct marketing and fliers in college and university campuses and bus stops, teaser advertisements on TV and radio. In nontraditional, Picture booth will be placed at bus stops, public places and at veteran hospitals. The company’s personnel will look over sales, before the campaign start and compare with every passing month. Social engine optimization tool will be used on regular basis to check the users’ response. In case of low engagement, more attractive ads and content will